4 Best Free Gift Plugins for WooCommerce (Comparison Guide)
WooCommerce stores are actively seeking to grab the attention of online users by offering competitive promotions. Reviewing the promotional strategies of successful online stores revealed that they replaced the direct price discount with free gift offers. The reason is the physiological effect of gifts on customers, as they add perceived value without altering product pricing.
Store owners believe that giveaway campaigns can change consumer behavior and encourage them to purchase more effectively than traditional discounts.
This approach forces managers to look for a reliable solution that provides all the features required for offering free gifts and running attractive campaigns.
We conducted a survey and found the best free gift plugins for WooCommerce, which we mentioned in this blog by adding our research and perspective.
Key Characteristics of the Best Plugins for Offering Gift Products
According to store managers, they preferred to use gifting solutions that provide a set of powerful features, including:
- Supporting rule-based promotions with common methods like BOGO, Free shipping, Tiered pricing, etc.
- Allowing to set flexible conditions based on cart value, product selection, or order composition
- Adding the gifts automatically to the customer carts when they are eligible
- Displaying notifications or gift conditions at the product page or cart page
- Compatibility with standard WooCommerce plugins
Regarding these characteristics as reference points, we recommended the following solutions as the best free gift plugins for WooCommerce.
Best Free Gift Plugins for WooCommerce Based on the Survey Result
Choosing the best solution depends largely on the business requirements. Store managers reported that they consider the complexity of their gift strategies, and then decide which plugin suits their needs.
The criteria mentioned by store managers in the survey specified a practical framework for evaluating the best free gift plugins for WooCommerce.
Here, you can find the best solutions based on the manager’s statement.
1. iThemeland free gifts for WooCommerce
The GIFTiT plugin is typically suggested by store managers who require structured, rule-driven gifting campaigns with complex promotional strategies.
It lets users set limitless conditions and create highly targeted promotions based on:
- Specific products.
- Product categories.
- Cart value thresholds.
- Or intelligent combinations of multiple criteria.
This flexibility in displaying gifts to the customers is another advantage of GIFTiT. It is possible to add qualifying gifts automatically to the customer carts or show a list of gifts to let them choose their preferences.
There are options to customize prominent notices or notifications on product or cart pages, which help motivate customers to reach the required threshold.
The reporting and rule-tracking tool built in the plugin is powerful for analyzing campaign performance, showing how often gift conditions are triggered and how they influence order composition and overall revenue.
Key Features & Capabilities:
- Flexible gift methods such as Buy X Get Y, Buy X Get X, Subtotal, Cheapest item at cart, tired quantity, tired pricing, and so many more.
- Advanced conditional rules options based on cart total, product quantity, specific products, categories, tags, shipping class and also user role.
- Customizable gift messages and notification bars as well as popups with product images and descriptions.
- Add gifts to the cart automatically when specific conditions are met. Or simply give customers multiple gift options to choose from.
- Get insights into gift redemptions and see which campaign rules perform the best.
Use Cases and Applications:
- Seasonal Campaigns: Spend $300 this Black Friday and receive a complimentary holiday accessory of your choice.
- Product Launch: Pick 2 items from our new category and we’ll add 1 more free.
- Inventory Clearance: Purchase any item from the Winter Collection, and get the cheapest item free.
- Loyalty Programs: Set your 5th order this month to get a free premium gift.
2. WooCommerce Store Credit
WooCommerce Store Credit plugin implements a deferred monetary reward system rather than immediate product gifting. Customers can redeem the credited amount during future checkouts and use it as a deferred reward. This is a popular and effective strategy for fostering your all customers’ loyalty and, plus encouraging repeat purchases.
It has built-in tracking, simplifying accounting, and provides clear visibility into outstanding credit liabilities.
Users can issue store credit with flexible conditions. For instance, Customers are eligible for receiving credits when a specific spending threshold is met, or a desired action, like writing a review or sharing a purchase on social media are done.
The advantage of offering credits to the customers is allowing them to decide when and how to use their reward. This approach can be particularly effective in increasing customer lifetime value and building long-term relationships.
Key Features & Capabilities:
- Manual or automatic credit issuance methods.
- Easy Credit Management by customer account, expiration dates (configurable time periods), Minimum/maximum credit usage per order, or partial credit redemption capability.
- Display the credit information at “My Account” and Checkout page.
- Enable managers to export credit balance reports.
- Send email notifications for credit issuance and usage.
- Compatible with most WooCommerce payment gateways and subscription plugins.
Primary Use Cases:
- Customer Retention: Reward loyal customers with anniversary credits.
- Service Recovery: Reward customers with credits when orders arrive late or have small issues.
- Referral Programs: Give credits for successful referrals.
- Post-Purchase Incentives: Get $10 credit for your next purchase.
- Gift Registry: Allow friends or family members to contribute store credit.
3. Advanced WooCommerce Gift Cards
Advanced WooCommerce Gift Cards lets store managers create, manage, and distribute digital or physical gift cards that customers can redeem in future purchases anytime they want (Of course, unless you set an expiry date).
This solution is preferred by store managers who want to separate the reward from the original transaction, which simplifies logistics and inventory planning.
Gift cards can be issued as part of a promotional campaign, automatically attached to qualifying orders, or sent independently via email.
The plugin supports various delivery methods, including
- Email delivery with customizable templates.
- SMS notifications.
- And even printable PDFs for physical cards.
Furthermore, it is possible to schedule delivery (e.g., for birthday or anniversary campaigns).
Redeeming gift card value at checkout is simple and fast. Best of all, partial amount redemptions are also possible, so customers can use the same gift card for multiple orders.
Key Features & Capabilities:
- Automatically generate unique gift card codes or just do it manually.
- Allow fixed pricing or flexible custom amounts.
- Create physical gift cards with printable templates.
- Generate gift cards in bulk for business or corporate needs.
- Send gift cards on schedule using Email or SMS using amazing custom templates.
Business Applications:
- Corporate Gifting: Bulk gift cards for employee rewards.
- Birthday Clubs: Automated gift card issuance on customer birthdays.
- Abandoned Cart Recovery: Send gift card incentives.
- Product Launches: Gift card with pre-order campaigns.
- Charity Partnerships: Percentage of gift card sales to charity.
4. Free Product For WooCommerce
Free Product For WooCommerce is suggested by merchants who want a straightforward solution for getting basic gifting scenarios on their WooCommerce site.
It lets them easily choose one of the predefined rules that automatically add a specific product to the customer carts when conditions are met.
We were impressed by how easily you can use it with only minimal layers of conditionals, making it great for smaller stores, new businesses, or during short term discount campaigns.
Key Features & Capabilities:
- Simple “if-then” rule setup with conditions based on cart total, product presence & categories.
- Automatic addition to cart.
- Simple gift messaging.
- Basic reporting on gift usage.
- Lightweight codebase ensures fast loading times.
Ideal Use Cases:
- Small stores with simple promotional needs.
- One-time campaign setups.
- Stores with no or basic technical resources.
- Testing gift concepts before investing in advanced systems.
- Seasonal “spend and get” promotions.
Comparative Differences in Gifting Logic and Application
The result of the survey specified that online stores with recurring promotions or segmented campaigns prefer solutions with more flexible and complex rule systems, while small or new businesses rely on single-offer and simpler tools.
To better understand the difference between available tools in the WooCommerce market for offering Free gifts, let’s compare their features:
| Plugin | Gift Type | Conditional Flexibility | Delivery Timing | Typical Use Context |
|---|---|---|---|---|
| iThemeland Product Gift Plugin | Physical products | High | Immediate | Multi-condition campaigns |
| WooCommerce Store Credit | Account credit | Medium | Deferred | Retention & compensation |
| Advanced WooCommerce Gift Cards | Digital vouchers | Medium | Deferred | Flexible future rewards |
| Free Product For WooCommerce | Physical product | Basic | Immediate | Simple promotions |
Conclusion: Free Gifting as a Structural Component of WooCommerce Campaigns
Free gift campaigns are increasingly used as part of WooCommerce store strategies for boosting sales and improving customer loyalty.
Although store managers use various tactics like giveaway promotions, store credit allocation, or voucher-based rewards. But their goal remains the same. All of them want to influence purchasing behavior while maintaining pricing consistency.
The survey result suggested that no single approach fits all use cases. Instead, choosing the Best plugins for offering free gift products in WooCommerce depends on how closely its gifting logic aligns with a store’s promotional structure, operational capacity, and fulfillment strategy.
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