You might have wondered why it is always advised to have a contact form on your website. Why can’t you use your email address instead? It can equally get your job done. Afterall you only need a medium to help your visitors reach out to you.
While that isn’t a bad idea, I will tell you why exactly you should not do that and how a Contact Form can help you boost your business. So let's check them out.
What can be easier than implementing a contact form on your WordPress website, right? Wrong.
To be more precise, you can easily build a needed form with a WordPress form builder plugin, but since it gives so much customization freedom, taking care of design aspects and UX doesn’t come easy.
You may not realize that, but for users, your form can be too long, unreadable, hard on the eyes, broken down, unsafe, CAPTCHA-stressful, unclear, too time-consuming to fill out, annoying, etc.
The horrible UX of a sloppy web form can actually be the reason for drop in conversion or lead registration on your WordPress website. You don’t want to create such a beast with your own hands, do you?
If you collect or process personal data from EU residents on your WordPress website, even if your business is outside the Union, your website must comply with the “code of conduct” of GDPR.
The main aim of the General Data Protection Regulation, which is already a law in effect as of May 25, 2018, is to protect privacy of your website users in accordance with the standardized European privacy laws.
If you deal with long and complex WordPress forms, be it procedural forms like insurance claims, registration forms, surveys or the like, you should be aware that such forms can potentially be very stressful for users. A form filling interface is the first thing users see. No doubt, even one look at the endless list of a form fields may result in apathy!
From a usability perspective, all types of complex and long forms should be intuitive and easy-to-use. Simply put, the forms should help, not interrupt users through the filling process.
But the good news is that you may have an impact on the user experience connected with the forms on your website.
Do you know that many people tend to abandon the website if it's not loaded in at least 5 seconds? What can that mean for you? Being totally honest, a slow website is a killer for your business. It steals your visitors, thus, prospective customers.
User’s dissatisfaction causes a higher website bounce rates (you won't be happy to see those in your Google Analytics), fewer views from mobile devices (if you remember, "mobile first" index is Google's primary thing for 2018), and eventually, search engines start giving your website less ranking value.
On the other hand, decreasing a page load time won't only ensure a better user experience and better SEO rankings, but may drastically increase conversions if you sell products or services on your website. Will I stress that enough saying that you should be totally obsessed with the website speed?
