10 Proven Ways to Get More Form Submissions (and Build Trust)
Think about the last time you filled out an online form. Have you hesitated before entering your personal details? Or maybe you’ve asked yourself, “Is this form secure and worth completing?”
This is the same thought many visitors have when filling out a form. In today’s digital world, form submissions are more than just data collection. They’re a signal of trust.
So, how can you make visitors feel confident enough to hit “Submit”?
In this blog, we’ll break down the key strategies to build trust with visitors, boost the form submissions and help you turn hesitant visitors into loyal leads.
As a site owner, you must have many forms already on your websites such as contact form, signup form or login form.
Digital forms submissions are no different than a regular physical form. Let’s say for instance, you fill a physical form for a job application. You write your basic personal info, education info, experience info and attach a CV. Once done, you simply seal it and drop it in a mail. That’s the exact same thing happening here with web form submissions, just digitally.
Ultimately, more online form submissions = more leads.
There are many types of form submissions for different types of forms. Form submissions such as registration form submissions, membership form submissions, order form submissions, survey form submissions and contact form submissions.
Thus, form submissions are a way for gathering user information, generate more leads and improve user engagement.
Building trust with your visitors is like making a relationship. It needs time, consistency and good experience.
Nowadays, hearing about data breaches and cyber attacks has become a day to day thing, so it makes sense why people want to protect their data and privacy. But still, visitors are more likely to submit forms securely if they see clear trust signals.
This not only helps you collect form submissions but also improves your ability to track and manage form submission data in a more efficient way. It enhances automated form submission tracking for data analysis and generating leads, lastly all leading to higher conversion rates.
You have to be a trusted brand your customers can rely on for sharing their data. Don’t give your visitors a single chance to have second thoughts about filling up your forms.
So, now it’s time to see how to build trust with your visitors for boosting your form submission rates.
This is the first step for increasing your form submission rate.
If your form is embedded with your website like a contact form or sign up form, make sure visitors instantly get the kick.
Let’s say, a visitor visits your website’s landing page. They see a clear, fun and modern UI. As they scroll around, they get interested and just then a popup form shows up for free newsletters and subscriptions. The popup form also aligns with your website and asks only for basic details like email. Now, you can easily imagine there are higher chances they’ll submit your online form.
Thus, the building block of trust is the first impression of your form or website. Fast loading, clear navigation and a professional and modern user interface are the key factors that make a good first impression.
To gain the trust of visitors, branding and designs matters a lot.
The design of your form represents your brand. Whether it’s just a simple contact form or a multi-step survey form, every form linked to your website and business must be visually stunning.
Here I’m not trying to say make your forms extraordinary or have the best visually stunning designs. Simplicity is the key. Have your forms as simple as possible yet professional by aligning with your brand.
Every small detail of your website like consistent colors, style, fonts and right logo placement is a sign that your visitors are dealing with a reputed brand.
People trust people. Social proof is like your friends recommending you a product.
Afterall, let’s be honest. No one wants to be the first one to fill an online form and be the dare devil. Everyone plays safe and adding social proof to your online form or website keeps your visitors at an ease of mind.
To show social proof, you can add:
Imagine a feedback form alongside customer testimonials and star ratings. It makes visitors feel their form submission will be heard and valued.
The visitors often ask,” How will my personal info be used? How many third parties are involved?” and the list of questions goes on.
Thus, to answer such questions, always be transparent and open with your visitors who submit your form. You can also add a hyperlink of your “terms and conditions” and “privacy policies” web page at the end of your form.
Not only it helps build trust with your visitors, but also good for any GDPR compliance or legal issues in future.
As we always say, visitors don’t share information, they share trust. That’s why, give them a reason to trust with trust signals.
If you have a payment form or order form, using trust signals will be a game changer for boosting your form submission and conversion rates.
Imagine an order form showing visual trust icons from reputed companies such as, “Secure Payment via Stripe,” or “GDPR compliance”. This instant hit of boosting trust and reassuring your customers that their personal and sensitive data is completely safe.
Moreover, to prove yourself further, you can try adding:
People wanna know if they are handing their personal and sensitive information in the safe hands. And, using trust signals represents how much you value data protection.
Your online forms have a chance of higher form submission rates if they can keep users motivated till the end.
Imagine a user filling a free newsletter subscription form. Now if these fields sound common like name and email, that’s totally good. But if the field also asks for country, region, phone number, gender, age and so on, people get suspicious.
Thus, always keep your form simple and only ask for the data you actually need.
Most of the time if you have a long survey form, feedback form or registration form, people simply lose the motivation to complete it due to the number of fields. So the best way to tackle it is by making a conversational form. In simple terms, an interactive form with conditional logic.
An interactive form with conditional logic turns your regular single page form into a smart form.
Moreover, here’s a suggestion for a more conversational form. Never name or label your submit button “Submit”. Don’t make your visitors feel like they are submitting their college assignments. Use friendly and conversational languages in fields and labels to encourage more form submissions.
Here are some awesome replacement words you can try instead of boring Submit for your submit button:
Sounds cool, right? Still keep in mind to use the label’s name based on the purpose of your form and website’s tone. Keep it short and sweet yet conversational.
Make your form different to steal the spotlight. Even if we go down in a specific niche for a simple survey form, there must already be millions of them worldwide.
That’s why, try to make your forms more personalized and unique. Afterall, a uniquely designed form is all you need to catch the eye of your visitors. You can add your unique brand voice to make forms memorable and more engaging.
You can add animation effects, images, video and even google maps to make your form more realistic.
You can also take help of catchy lines to make visitors trust and interesting. Suppose you own a gym membership site, then you can go with something like, “Ready to start your journey? Fill out the quick form below and let’s crush your fitness goals together!”
Making it easy to fill and submit simply means easing things up. The easier the process of filling and submitting forms, the higher the form submission rates.
Here’s how you can make your forms easy to fill and submit:
Finally the form submission is complete, Now it’s time for follow ups. Always follow up after each submission to improve your brand’s reputation and build trust.
Also, sometimes the user also expects a confirmation from your side that their form has successfully reached you. This is also a golden opportunity for you to leave a good impression and make a positive user experience.
Here’s how you can follow up after form submissions:
The best way to do this is to automate email notifications for form submissions.
Worth mentioning, ARForms Form builder allows you to automatically send email notification right after the form submission. Moreover, it lets you manage form submissions easily by integrating with popular Email marketing tools such as MailChimp, GetResponse and more.
You don’t have to give much thought on building trust, just follow the right strategy and ways. Always focus on making your online forms simple yet unique to stand out of the crowd. Be transparent on how you’ll use visitors’ data and add a touch of personalization.
With ARForms, creating an upright simple yet smart form is super easy. It lets you build all kinds of forms with a real time editor. It offers 33+ advanced form fields, exclusive styling options, over 24+ popular third party integrations and everything you need to build your trust with your visitors.
So what are you waiting for? Make the forms your visitors can trust and boost your form submissions.
This is the same thought many visitors have when filling out a form. In today’s digital world, form submissions are more than just data collection. They’re a signal of trust.
So, how can you make visitors feel confident enough to hit “Submit”?
In this blog, we’ll break down the key strategies to build trust with visitors, boost the form submissions and help you turn hesitant visitors into loyal leads.
What Is a Form Submission?
Form submission is simply a way to send personal information via an online form.As a site owner, you must have many forms already on your websites such as contact form, signup form or login form.
Digital forms submissions are no different than a regular physical form. Let’s say for instance, you fill a physical form for a job application. You write your basic personal info, education info, experience info and attach a CV. Once done, you simply seal it and drop it in a mail. That’s the exact same thing happening here with web form submissions, just digitally.
Ultimately, more online form submissions = more leads.
There are many types of form submissions for different types of forms. Form submissions such as registration form submissions, membership form submissions, order form submissions, survey form submissions and contact form submissions.
Thus, form submissions are a way for gathering user information, generate more leads and improve user engagement.
Why Trust Matters in Getting More Form Submissions
Trust is the main reason behind every successful form submission.Building trust with your visitors is like making a relationship. It needs time, consistency and good experience.
Nowadays, hearing about data breaches and cyber attacks has become a day to day thing, so it makes sense why people want to protect their data and privacy. But still, visitors are more likely to submit forms securely if they see clear trust signals.
This not only helps you collect form submissions but also improves your ability to track and manage form submission data in a more efficient way. It enhances automated form submission tracking for data analysis and generating leads, lastly all leading to higher conversion rates.
You have to be a trusted brand your customers can rely on for sharing their data. Don’t give your visitors a single chance to have second thoughts about filling up your forms.
So, now it’s time to see how to build trust with your visitors for boosting your form submission rates.
How to Build Trust With Visitors to Increase Form Submissions
Build a Foundation of Trust
This is the first step for increasing your form submission rate.
If your form is embedded with your website like a contact form or sign up form, make sure visitors instantly get the kick.
Let’s say, a visitor visits your website’s landing page. They see a clear, fun and modern UI. As they scroll around, they get interested and just then a popup form shows up for free newsletters and subscriptions. The popup form also aligns with your website and asks only for basic details like email. Now, you can easily imagine there are higher chances they’ll submit your online form.
Thus, the building block of trust is the first impression of your form or website. Fast loading, clear navigation and a professional and modern user interface are the key factors that make a good first impression.
Branding and Visual Design Consistency
To gain the trust of visitors, branding and designs matters a lot.
The design of your form represents your brand. Whether it’s just a simple contact form or a multi-step survey form, every form linked to your website and business must be visually stunning.
Here I’m not trying to say make your forms extraordinary or have the best visually stunning designs. Simplicity is the key. Have your forms as simple as possible yet professional by aligning with your brand.
Every small detail of your website like consistent colors, style, fonts and right logo placement is a sign that your visitors are dealing with a reputed brand.
Show Social Proof
People trust people. Social proof is like your friends recommending you a product.
Afterall, let’s be honest. No one wants to be the first one to fill an online form and be the dare devil. Everyone plays safe and adding social proof to your online form or website keeps your visitors at an ease of mind.
To show social proof, you can add:
- Customer testimonials
- Customer reviews
- Client logos and names
- Star ratings
- Case studies and so many more.
Imagine a feedback form alongside customer testimonials and star ratings. It makes visitors feel their form submission will be heard and valued.
Be Transparent
The visitors often ask,” How will my personal info be used? How many third parties are involved?” and the list of questions goes on.
Thus, to answer such questions, always be transparent and open with your visitors who submit your form. You can also add a hyperlink of your “terms and conditions” and “privacy policies” web page at the end of your form.
Not only it helps build trust with your visitors, but also good for any GDPR compliance or legal issues in future.
Use Trust Signals
As we always say, visitors don’t share information, they share trust. That’s why, give them a reason to trust with trust signals.
If you have a payment form or order form, using trust signals will be a game changer for boosting your form submission and conversion rates.
Imagine an order form showing visual trust icons from reputed companies such as, “Secure Payment via Stripe,” or “GDPR compliance”. This instant hit of boosting trust and reassuring your customers that their personal and sensitive data is completely safe.
Moreover, to prove yourself further, you can try adding:
- Security badges
- SSL encryption
- GDPR compliance icons
- Privacy statements
- Security fields like Google reCAPTCHA
People wanna know if they are handing their personal and sensitive information in the safe hands. And, using trust signals represents how much you value data protection.
Make It Conversational
Your online forms have a chance of higher form submission rates if they can keep users motivated till the end.
Imagine a user filling a free newsletter subscription form. Now if these fields sound common like name and email, that’s totally good. But if the field also asks for country, region, phone number, gender, age and so on, people get suspicious.
Thus, always keep your form simple and only ask for the data you actually need.
Most of the time if you have a long survey form, feedback form or registration form, people simply lose the motivation to complete it due to the number of fields. So the best way to tackle it is by making a conversational form. In simple terms, an interactive form with conditional logic.
An interactive form with conditional logic turns your regular single page form into a smart form.
Moreover, here’s a suggestion for a more conversational form. Never name or label your submit button “Submit”. Don’t make your visitors feel like they are submitting their college assignments. Use friendly and conversational languages in fields and labels to encourage more form submissions.
Here are some awesome replacement words you can try instead of boring Submit for your submit button:
- Get Started
- Sign Up
- Apply Now
- Get My Free Quote
- Join the Community Today
- Reserve Your Seat
- Join now
- Complete
Sounds cool, right? Still keep in mind to use the label’s name based on the purpose of your form and website’s tone. Keep it short and sweet yet conversational.
Be Unique
Make your form different to steal the spotlight. Even if we go down in a specific niche for a simple survey form, there must already be millions of them worldwide.
That’s why, try to make your forms more personalized and unique. Afterall, a uniquely designed form is all you need to catch the eye of your visitors. You can add your unique brand voice to make forms memorable and more engaging.
You can add animation effects, images, video and even google maps to make your form more realistic.
You can also take help of catchy lines to make visitors trust and interesting. Suppose you own a gym membership site, then you can go with something like, “Ready to start your journey? Fill out the quick form below and let’s crush your fitness goals together!”
Make it Easy to Fill and Submit
Making it easy to fill and submit simply means easing things up. The easier the process of filling and submitting forms, the higher the form submission rates.
Here’s how you can make your forms easy to fill and submit:
- Limit form fields: If possible, keep only the necessary form fields so quick form completion.
- Single column layout: It is always best to keep all form fields in a single column for better readability.
- Clear instruction and labels : Add clear tooltips and labels for each of your fields. Don’t make your visitors guess and think even for a minute on how to fill your form.
- Inline or real time error messages : Don’t show error messages after visitors click on “submit button”. Always show real time error messages, the second user moves to the next field.
- Mobile responsive : More than 90% of people use mobile devices to fill online forms. Thus, always make your form design responsive.
Follow Ups After Submissions
Finally the form submission is complete, Now it’s time for follow ups. Always follow up after each submission to improve your brand’s reputation and build trust.
Also, sometimes the user also expects a confirmation from your side that their form has successfully reached you. This is also a golden opportunity for you to leave a good impression and make a positive user experience.
Here’s how you can follow up after form submissions:
- Thank You Page: Redirect visitors to a “Thank You” page or show a thank you message to express your gratitude and appreciate their efforts.
- Automated Confirmation Emails: An instant confirmation email reassures users their form submission was received. You can also personalize the emails using automations.
The best way to do this is to automate email notifications for form submissions.
Worth mentioning, ARForms Form builder allows you to automatically send email notification right after the form submission. Moreover, it lets you manage form submissions easily by integrating with popular Email marketing tools such as MailChimp, GetResponse and more.
Wrapping Up
In a nutshell, trust is the main pillar behind every successful form submission. That’s why building trust with your visitors is as important as promoting your business brand. The more the form submissions, the better chances of higher conversion rates.You don’t have to give much thought on building trust, just follow the right strategy and ways. Always focus on making your online forms simple yet unique to stand out of the crowd. Be transparent on how you’ll use visitors’ data and add a touch of personalization.
With ARForms, creating an upright simple yet smart form is super easy. It lets you build all kinds of forms with a real time editor. It offers 33+ advanced form fields, exclusive styling options, over 24+ popular third party integrations and everything you need to build your trust with your visitors.
So what are you waiting for? Make the forms your visitors can trust and boost your form submissions.
FAQs
How do you build trust with your audience?
Here’s how you can build trust with your audience to get more form submissions:- Always be transparent about data collection
- Have clear terms and conditions
- Use trust signals like SSL and security badges
- Show customer’s reviews and star ratings
- Follow up after form submission.
What is a form submission?
Form submission is simply a way to send personal information via an online form. It is a way for gathering user information, generating more leads and improving user engagement.What is the form of submit?
In simple terms, a form of submit is nothing but an action when visitors click on “Submit Button” for submitting their forms. Once submitted, the data goes to the website’s database, safe and secure.How to get more form fills?
To get more form fills, always keep your forms simple with clear instructions. Build trust with visitors by showing trust signals such as GDPR compliance, Google Re captcha and more. Also, keep all your online forms fully responsive to get more form fills and submissions.How to increase form conversion rate?
Here are the simple ways to increase form conversion rates:- Make simple forms with limited number of fields
- Make your labels name and instruction clear
- Use the right field types such as date fields for date, not textbox
- A/B testing form designs and button placements.
- Make your forms more conversional
- Automate follow up emails to confirm the form submissions
